{"id":163,"date":"2020-03-22T15:12:20","date_gmt":"2020-03-22T14:12:20","guid":{"rendered":"https:\/\/magneticideas.cz\/?p=163"},"modified":"2020-12-03T09:09:05","modified_gmt":"2020-12-03T08:09:05","slug":"kam-zmizela-strategie","status":"publish","type":"post","link":"https:\/\/magneticideas.cz\/en\/kam-zmizela-strategie\/","title":{"rendered":"Kam zmizela strategie?"},"content":{"rendered":"\r\n

A pro\u010d \u010dasto vyhnije\u2026<\/h2>\r\n\r\n\r\n\r\n

Ur\u010dit\u011b to zn\u00e1te, m\u00e1te zbrusu novou strategii, kter\u00e1 d\u00e1v\u00e1 hlavu a patu, v\u00edte kam jdete, m\u00e1te kr\u00e1sn\u00e9 prezentace. Mo\u017en\u00e1 jste zaplatili 200.000 EUR renomovan\u00e9 konzulta\u010dn\u00ed firm\u011b nebo jste si strategii vytvo\u0159ili sami, hlavn\u00ed ale je, \u017ee strategii m\u00e1te. V\u00fdborn\u011b hur\u00e1 do pr\u00e1ce!<\/p>\r\n\r\n\r\n\r\n

Komunikace v\u0161em zam\u011bstnanc\u016fm je p\u0159ipravena, show m\u016f\u017ee za\u010d\u00edt. Prob\u011bhne setk\u00e1n\u00ed se zam\u011bstnanci, strategie je s velkou pompou odprezentov\u00e1na, kr\u00e1sn\u00e9 nov\u00e9 hrn\u00ed\u010dky s logem strategie jsou v kuchy\u0148ce, ka\u017ed\u00fd zam\u011bstnanec dostane USB disk v barv\u00e1ch strategie, vych\u00e1z\u00ed velk\u00fd \u010dl\u00e1nek na firemn\u00edm webu a spousta dal\u0161\u00edch akc\u00ed.<\/p>\r\n\r\n\r\n\r\n

St\u0159ih, o 6-9 m\u011bs\u00edc\u016f pozd\u011bji\u2026.<\/strong><\/p>\r\n\r\n\r\n\r\n

Hrn\u00ed\u010dky s logem nov\u00e9 strategie jsou st\u00e1le v kuchy\u0148ce, ale firma jede d\u00e1l stejn\u00fdm zp\u016fsobem. Strategie se ne\u017eije, firma se top\u00ed v mnoha priorit\u00e1ch, nen\u00ed jasn\u00e1 vazba, jak se c\u00edle z c\u00edle na t\u0159i roky derivuje priorita na p\u0159\u00ed\u0161t\u00ed kvart\u00e1l. Zam\u011bstnanci si pamatuj\u00ed p\u00e1r kl\u00ed\u010dov\u00fdch \u010d\u00edsel, ale chyb\u00ed p\u0159\u00edb\u011bh, emoce, smysl a zejm\u00e9na vazba na klienta, firma je nekoordinovan\u00e1 a za\u010d\u00edn\u00e1 proces vy\u0161um\u011bn\u00ed strategie, kter\u00fd obvykle graduje do spojen\u00ed: \u201c vyhnilo to\u201d. Tento p\u0159\u00edb\u011bh nen\u00ed a\u017e tak ojedin\u011bl\u00fd, jak by se mohlo zd\u00e1t.<\/p>\r\n\r\n\r\n\r\n

V\u00edce hrn\u00ed\u010dk\u016f do kuchy\u0148ky a nov\u00e9 stuhy na kl\u00ed\u010de u\u017e nepomohou, co tedy s t\u00edm?<\/p>\r\n\r\n\r\n\r\n

    \r\n
  1. \u010c\u00edsla (KPI) jsou jen hygienick\u00fd faktor:<\/strong> \u010c\u00edseln\u00e1 \u010d\u00e1st strategick\u00e9ho p\u0159\u00edb\u011bhu, tj. Kolik klient\u016f, v\u00fdnos\u016f a zisku je d\u016fle\u017eit\u00e1, ale pokud V\u00e1m chyb\u00ed p\u0159\u00edb\u011bh pro\u010d, emoce a smysl pro klienta, bude V\u00e1m p\u0159i pr\u00e1ci chyb\u011bt lehkost a radost, p\u016fjde to ztuha. Strategie je o radosti z pr\u00e1ce a hled\u00e1n\u00ed p\u0159idan\u00e9 hodnoty pro klienta, a to mus\u00ed z Va\u0161\u00ed strategie vyza\u0159ovat.<\/li>\r\n
  2. Zv\u011bdomujte si dosa\u017een\u00e9 \u00fasp\u011bchy:<\/strong> \u010casto n\u00e1s bav\u00ed se babrat v probl\u00e9mech: v tom co se nepovedlo a nevid\u00edme kolik \u00fa\u017easn\u00fdch v\u011bc\u00ed se da\u0159\u00ed a m\u00e1lo je oslavujeme. Oslava je z\u00e1kladem ka\u017ed\u00e9 strategie (pochvala, oslavn\u00e1 komunikace, n\u00e1st\u011bnka \u00fasp\u011bch\u016f,\u2026).<\/li>\r\n
  3. Tot\u00e1ln\u011b chyb\u011bj\u00edc\u00ed jak:<\/strong> Mus\u00edte m\u00edt odpov\u011b\u010f na z\u00e1kladn\u00ed selskou ot\u00e1zku, jak toho dos\u00e1hnete. Strategii typu \u201ezdvojn\u00e1sob\u00edme zisk\u201c um\u00ed ka\u017ed\u00fd, ale pokud management a zam\u011bstnanci nebudou rozum\u011bt pl\u00e1nu jak\u00fdm zp\u016fsobem se toho dos\u00e1hne, nikam se nepohnete.<\/li>\r\n
  4. Ka\u017ed\u00fd je d\u016fle\u017eit\u00fd:<\/strong> Dot\u00e1hn\u011bte do d\u016fsledk\u016f, \u010d\u00edm ka\u017ed\u00fd do strategie p\u0159isp\u00edv\u00e1, mus\u00edte m\u00edt d\u00edl\u010d\u00ed strategie odd\u011blen\u00ed a dokonce to mus\u00edte dot\u00e1hnout a\u017e na \u00farove\u0148 individu\u00e1ln\u00edho zam\u011bstnance. I recep\u010dn\u00ed se m\u016f\u017ee v\u00edc usm\u00edvat.<\/li>\r\n
  5. Operativa zab\u00edj\u00ed strategii:<\/strong> Minim\u00e1ln\u011b jednou za m\u011bs\u00edc nap\u0159. v r\u00e1mci board meetingu \u010di porady veden\u00ed se v\u011bnujte jenom slovy JENOM strategii. \u201eOperativa zabije strategii, v\u011bnujte minim\u00e1ln\u011b jednu poradu m\u011bs\u00ed\u010dn\u011b jenom strategick\u00fdm t\u00e9mat\u016fm\u201c<\/li>\r\n
  6. Vizualizace a imaginace:<\/strong> Aplikujte posledn\u00ed v\u00fdsledky v\u00fdzkum\u016f mozku a fungov\u00e1n\u00ed v\u011bdom\u00ed. Zkuste si p\u0159ed zah\u00e1jen\u00edm pravideln\u00e9ho strategick\u00e9ho meetingu zav\u0159\u00edt na 5 minut o\u010di, p\u00e1rkr\u00e1t se zhluboka se nadechnout a p\u0159edstavit si c\u00edlov\u00fd stav a radost z toho, \u017ee u\u017e se to povedlo, hned uvid\u00edte, \u017ee energie meetingu bude okam\u017eit\u011b jin\u00e1.<\/li>\r\n
  7. Ud\u011blejte to jednodu\u0161e:<\/strong> St\u00e1le si dr\u017ete p\u00e1r nosn\u00fdch my\u0161lenek, negenerujte excel, kde bude 70 strategick\u00fdch iniciativ, mus\u00edte za ka\u017edou cenu udr\u017eet \u201ebig picture\u201c a kl\u00ed\u010dov\u00e9 informace, zbytek delegujte do organiza\u010dn\u00edch jednotek. Prezentace pro strategick\u00e9 review nesm\u00ed m\u00edt v\u00edc ne\u017e 20 slid\u016f.<\/li>\r\n
  8. Propojte rozvoj mana\u017eer\u016f na strategii:<\/strong> V\u0161echny leadership programy v\u00e1\u017eou na strategii a posunuj\u00ed mana\u017eery v kompetenc\u00edch, kter\u00e9 pot\u0159ebuj\u00ed pro dosa\u017een\u00ed strategick\u00fdch c\u00edl\u016f. To m\u00e1 v\u00fdrazn\u011b vy\u0161\u0161\u00ed efekt ne\u017e obecn\u00e9 leadership programy.<\/li>\r\n
  9. Chief strategic\/transformation officer:<\/strong> Definujte v organizaci tuhle pozici \u010di roli p\u0159\u00edpadn\u011b ji outsourcujte. Pokud nem\u00e1te konkr\u00e9tn\u00edho \u010dlov\u011bka odpov\u011bdn\u00e9ho za exekuci a koordinaci strategie pravd\u011bpodobn\u011b sel\u017eete.<\/li>\r\n
  10. Komunikace nikdy neus\u00edn\u00e1:<\/strong> Pravideln\u011b komunikujte a opakujte strategick\u00e9 c\u00edle, jak\u00e9 aktivity je napl\u0148uj\u00ed, jak se exekuce da\u0159\u00ed. Co se t\u00fd\u010de strategick\u00fdch c\u00edl\u016f, zde plat\u00ed jednoduch\u00e9 pravidlo: opakovat \u201cfurt dokola\u201d.<\/li>\r\n
  11. D\u016fsledn\u011b stopn\u011bte vybran\u00e9 aktivity:<\/strong> Pokud jste p\u0159i\u0161li s novou strategi\u00ed a nem\u00e1te seznam aktivit, kter\u00e9 se p\u0159estanou d\u011blat, pravd\u011bpodobn\u011b jste ud\u011blali n\u011bco \u0161patn\u011b.<\/li>\r\n
  12. V\u011b\u0159it:<\/strong> obvykle to nep\u0159izn\u00e1v\u00e1me, ale ka\u017ed\u00fd \u2013 dokonce i CEO:) – m\u00e1 ob\u010das pochybnosti, co kdy\u017e naraz\u00edme na p\u0159ek\u00e1\u017eku, co kdy\u017e se to nepovede, jak zam\u00fd\u0161l\u00edme. Pr\u00e1ce s v\u00edrou a s mana\u017eersk\u00fdm strachem je kl\u00ed\u010dov\u00e1. Um\u011bt se neb\u00e1t d\u00e1t otev\u0159en\u011b na st\u016fl sv\u016fj strach je prvn\u00edm krokem k jeho odblokov\u00e1n\u00ed a p\u0159etvo\u0159en\u00ed k odvaze.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n\r\n\r\n

    Kdy\u017e hovo\u0159\u00edme o strategii je v\u017edy kl\u00ed\u010d v exekuci, tam se rozhoduje. Proces nem\u016f\u017ee b\u00fdt pouze technick\u00fd, ale mus\u00ed j\u00edt do st\u0159edu mana\u017eersk\u00fdch dovednost\u00ed ve va\u0161\u00ed organizaci a do st\u0159edu mana\u017eer\u016f a zam\u011bstnanc\u016f jako lid\u00ed. Smysl pr\u00e1ce m\u00e1 rostouc\u00ed d\u016fle\u017eitost, ano zisk b\u00fdt mus\u00ed, ale bez p\u0159\u00edb\u011bhu a smyslu to fungovat nebude.<\/strong><\/p>\r\n\r\n\r\n\r\n

    C\u00edlov\u00fd stav je pot\u0159eba plasticky popsat a vizualizovat, nakr\u00e1jet v\u017edy p\u0159ed ka\u017ed\u00fdm kvart\u00e1lem konkr\u00e9tn\u00ed priority. Se strategi\u00ed je to jako se vztahem, bez spole\u010dn\u011b str\u00e1ven\u00e9ho \u010dasu se z toho nic hezk\u00e9ho nestane. Strategie se mus\u00ed \u017e\u00edt.<\/p>\r\n\r\n\r\n\r\n

    V implementaci strategie se \u010dasto zanedb\u00e1v\u00e1 motiva\u010dn\u00ed a lidsk\u00e1 str\u00e1nka cel\u00e9ho procesu<\/strong>, tady rozhodn\u011b doporu\u010dujeme \u0159e\u0161it t\u00e9mata typu vizualizace c\u00edlov\u00e9ho stavu, emo\u010dn\u00ed napojen\u00ed na radost z toho, jak to bude vypadat, a\u017e se to poda\u0159\u00ed, pr\u00e1ce se strachem a s v\u00edrou, pr\u00e1ce s energi\u00ed a nal\u00e9z\u00e1n\u00ed radosti z tvo\u0159en\u00ed. Zde pro na\u0161e klienty realizujeme moduly rozvojov\u00e9ho leadership programu (J\u00e1 mana\u017eer a moje vize, J\u00e1 mana\u017eer a transformace m\u00e9ho strachu na odvahu, J\u00e1 mana\u017eer a moje v\u016fle a dal\u0161\u00ed).<\/p>\r\n\r\n\r\n\r\n

    V MAGNETIC IDEAS V\u00e1m m\u016f\u017eeme pomoci s procesem tvorby \u010di faceliftem strategie a zejm\u00e9na s jej\u00ed exekuc\u00ed. Nab\u00edz\u00edme o slu\u017ebu Chief Transformation Officer Outsourcing a podporujeme management kou\u010dingem a mentoringem, kter\u00fd je ve vazb\u011b na business c\u00edle organizace a jde do hloubky mana\u017eer\u016f jako lid\u00ed a vytahuje na sv\u011btlo jejich potenci\u00e1l.<\/p>\r\n\r\n\r\n\r\n

    Pokud pot\u0159ebujete s t\u011bmito t\u00e9maty pomoci napi\u0161te na alex@magneticideas.cz<\/a><\/p>\r\n\r\n\r\n\r\n

    Autor: Alex Karo<\/p>\r\n

    \u010cl\u00e1nek ke sta\u017een\u00ed zde<\/a>.<\/p>\r\n","protected":false},"excerpt":{"rendered":"

    Ur\u010dit\u011b to zn\u00e1te, m\u00e1te zbrusu novou strategii, kter\u00e1 d\u00e1v\u00e1 hlavu a patu, v\u00edte kam jdete, m\u00e1te kr\u00e1sn\u00e9 prezentace.<\/p>\n","protected":false},"author":1,"featured_media":286,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"yoast_head":"\nKam zmizela strategie? - Magnetic Ideas - Pom\u00e1h\u00e1me klient\u016fm r\u016fst<\/title>\n<meta name=\"description\" content=\"Jsme mal\u00fd t\u00fdm zku\u0161en\u00fdch lid\u00ed, pro klienty tvo\u0159\u00edme strategie, zvy\u0161ujeme prodeje, transformujeme, digitalizujeme, rozv\u00edj\u00edme mana\u017eery a energetizujeme t\u00fdmy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/magneticideas.cz\/en\/kam-zmizela-strategie\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kam zmizela strategie? 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