{"id":312,"date":"2020-12-02T13:04:44","date_gmt":"2020-12-02T12:04:44","guid":{"rendered":"https:\/\/magneticideas.cz\/?p=312"},"modified":"2020-12-03T09:09:36","modified_gmt":"2020-12-03T08:09:36","slug":"sedm-kroku-bez-kterych-se-vase-digitalni-transformace-dx-opravdu-neobejde","status":"publish","type":"post","link":"https:\/\/magneticideas.cz\/en\/sedm-kroku-bez-kterych-se-vase-digitalni-transformace-dx-opravdu-neobejde\/","title":{"rendered":"Sedm krok\u016f digit\u00e1ln\u00ed transformace"},"content":{"rendered":"\n

Digit\u00e1ln\u00ed transformace (DX) je dnes t\u00e9ma pro \u00fapln\u011b slovy \u00daPLN\u011a ka\u017edou firmu. A\u0165 u\u017e hovo\u0159\u00edme o \u0159e\u0161en\u00edch, kter\u00e1 maj\u00ed dopad p\u0159\u00edmo na z\u00e1kaznickou zku\u0161enost,r\u016fst v\u00fdnos\u016f nebo o zlep\u0161ov\u00e1n\u00ed vnitrofiremn\u00edch proces\u016f.<\/p>\n\n\n\n

Z m\u00fdch zku\u0161enost\u00ed realizace v\u011bt\u0161\u00edch \u010di men\u0161\u00edch digit\u00e1ln\u00edch transformac\u00ed postupem \u010dasu vykrystalizovala sedmi\u010dka z\u00e1sad bez nich\u017e se Va\u0161e digit\u00e1ln\u00ed transformace opravdu neobejde. Tady je m\u00e1te.<\/p>\n\n\n\n

1) Popi\u0161 dob\u0159e v\u00fdsledek DX,<\/strong> co chce\u0161 dos\u00e1hnout<\/strong><\/p>\n\n\n\n

\u010casto se DX pou\u017e\u00edv\u00e1 jako heslo, ale bez konkr\u00e9tn\u00ed a uchopiteln\u00e9 n\u00e1pln\u011b. Jin\u00fdmi slovy, jak pozn\u00e1me, \u017ee to m\u00e1me a zejm\u00e9na jak pozn\u00e1me, \u017ee to m\u00e1me dob\u0159e. T\u00edm se ale mus\u00ed za\u010d\u00edt! Pozor na zbrkl\u00e9 nasazov\u00e1n\u00ed technologi\u00ed a zbrkl\u00e9 implementace bez konkr\u00e9tn\u011b nastaven\u00fdch c\u00edl\u016f. Stanoven\u00ed v\u00fdsledku DX mus\u00ed obsahovat minim\u00e1ln\u011b pohled p\u0159es klienta – ten je naprosto kl\u00ed\u010dov\u00fd s d\u016frazem na z\u00e1kaznickou zku\u0161enost a prodejn\u00ed\/obchodn\u00ed \u010d\u00edsla, pohled procesn\u00ed a pohled tvrd\u00fdch \u010d\u00edsel (po\u010dty klient\u016f\/akvizice, NPS, procesn\u00ed \u010dasy, dopady do n\u00e1klad\u016f\/v\u00fdnos\u016f).<\/p>\n\n\n\n

2) Zpracuj Digit\u00e1ln\u00ed transforma\u010dn\u00ed pl\u00e1n<\/strong><\/p>\n\n\n\n

Vize je fajn, ale pod t\u00edm mus\u00ed b\u00fdt konkr\u00e9tn\u00ed transforma\u010dn\u00ed pl\u00e1n, p\u0159esn\u011b specifikovat co jsou d\u00edl\u010d\u00ed kroky, jak\u00e9 v\u00fdsledky a kdy p\u0159inesou a hlavn\u011b KDO za d\u00edl\u010d\u00ed kroky nese odpov\u011bdnost. Prvn\u00ed rok ve v\u011bt\u0161\u00edm detailu pokud je DX \u0161ir\u0161\u00ed tak dal\u0161\u00ed 1-2 roky v men\u0161\u00edm detalu. Op\u011bt je pot\u0159eba b\u00fdt d\u016fsledn\u00fd v p\u0159esn\u00e9m popisu co bude doru\u010deno. Zde je kl\u00ed\u010dov\u00e9 zapl\u00e1nov\u00e1n\u00ed zdroj\u016f a n\u00e1vaznost\u00ed na dal\u0161\u00ed projekty spole\u010dnosti. Pozor neutavit se v detailu, ale tak\u00e9 se nespokojit s jedn\u00edm high level slidem.<\/p>\n\n\n\n

3) Definuj konkr\u00e9tn\u00ed benefity\/business specifikaci<\/strong><\/p>\n\n\n\n

Pro koordinaci cel\u00e9 firmy a jasn\u00e9 zac\u00edlen\u00ed \u00fasil\u00ed a investic, je pot\u0159eba d\u00e1t si pr\u00e1ci s dostate\u010dn\u011b p\u0159esnou specifikac\u00ed benefit\u016f pro implementace jednotliv\u00fdch p\u0159\u00edr\u016fstk\u016f. Nen\u00ed v\u00fdjimkou, \u017ee po utracen\u00fdch milionech a n\u011bkolika letech pr\u00e1ce, jsou doru\u010den\u00e9 benefity v\u00fdrazn\u011b ni\u017e\u0161\u00ed ne\u017e se \u010dekalo. Aha? \u010cast\u00fd ne\u0161var dodavatel\u016f, je tlak na descoping, aby se dodr\u017eely term\u00edny, v\u00fdsledkem \u010deho\u017e je polovi\u010dat\u00e9 \u0159e\u0161en\u00ed. P\u0159i definov\u00e1n\u00ed business benefit\u016f se tak\u00e9 mus\u00ed uplatnit logika selsk\u00e9ho rozumu a n\u00e1klad\u016f. Na benefity je pot\u0159eba hodn\u011b tla\u010dit, proto\u017ee je to n\u00e1stroj jak ohl\u00eddat, \u017ee v\u00fdsledkem nebudou jen drah\u00e9 technologie, ale zm\u011bny s re\u00e1ln\u00fdm dopadem do firmy.<\/p>\n\n\n\n

4) M\u011bj c\u00edlovou digit\u00e1ln\u00ed architekturu<\/strong><\/p>\n\n\n\n

Tohle je naprosto kl\u00ed\u010dov\u00e9 t\u00e9ma, kter\u00e9 mus\u00ed b\u00fdt \u0159e\u0161eno jako jedno z prvn\u00edch. Nikdo z n\u00e1s by neza\u010dal stav\u011bt d\u016fm bez jasn\u00fdch pl\u00e1n\u016f a necht\u011bl by si na vlastn\u00ed k\u016f\u017ei za\u017e\u00edt p\u0159\u00edb\u011bhy Pata a Mata. P\u0159esto\u017ee je kl\u00ed\u010dov\u00e9 dob\u0159e zadefinovat c\u00edlovou architekturu, je tohle t\u00e9ma p\u0159ekvapiv\u011b \u010dasto opom\u00edjeno, snad proto, \u017ee je pom\u011brn\u011b technick\u00e9 a pro business obt\u00ed\u017en\u011b uchopiteln\u00e9. Tady za m\u011b velk\u00fd vzty\u010den\u00fd ukazov\u00e1\u010dek, ve\u0161ker\u00e1 dobr\u00e1 a \u0161patn\u00e1 pr\u00e1ce na c\u00edlov\u00e9 architektu\u0159e se multiplikativn\u011b n\u00e1sob\u00ed v pr\u016fb\u011bhu cel\u00e9 transformace. Implementace sice bude postupn\u00e1, ale c\u00edlovou architekturu tj. (jak to bude poskl\u00e1dan\u00e9, jak\u00e9 komponenty, jak budou zasazen\u00e9 do st\u00e1vaj\u00edc\u00edho IT prost\u0159ed\u00ed a jak se budou \u0161k\u00e1lovat) je nutno specifikovat hned na za\u010d\u00e1tku. Digit\u00e1ln\u00ed architektura by m\u011bla b\u00fdt z\u00e1kladnou na n\u00ed\u017e se jednotliv\u00e9 p\u0159\u00edr\u016fstky digit\u00e1ln\u00ed transformace buduj\u00ed. Pokud se role architekta outsourcuje mus\u00ed b\u00fdt naprosto nutn\u011b nez\u00e1visl\u00e1 od dodavatel\u016f konkr\u00e9tn\u00edch technologi\u00ed\/\u0159e\u0161en\u00ed.<\/p>\n\n\n\n

5) Nikdy ned\u011blej big bang<\/strong><\/p>\n\n\n\n

Je s podivem, \u017ee po tom co tolik velk\u00fdch projekt\u016f selhalo, se o big bang firmy st\u00e1le pokou\u0161\u00ed. Je pot\u0159eba nej\u00edt metodou, \u017ee budeme 2 roky implementovat a pak bude teprve prvn\u00ed viditeln\u00fd efekt. Mus\u00ed b\u00fdt nasazov\u00e1ny d\u00edl\u010d\u00ed p\u0159\u00edr\u016fstky, ale o to \u010dast\u011bji, kvart\u00e1ln\u00ed takt je v\u00edce ne\u017e \u017e\u00e1douc\u00ed. Doporu\u010duji pracovat s MVP (minimum viable product) a na z\u00e1klad\u011b zku\u0161enost\u00ed s re\u00e1ln\u00fdmi klienty\/procesy postupn\u011b dopilovat. Nedovolit zapl\u00e1novat velk\u00e9 funk\u010dn\u00ed celky s realiza\u010dn\u00edm \u010dasem 12+ m\u011bs\u00edc\u016f. Zejm\u00e9na pozor na snahu dostat do jednoho go live v\u00edce VELK\u00ddCH funk\u010dn\u00edch celk\u016f najednou.<\/p>\n\n\n\n

6) D\u016fsledn\u00e9 \u0159\u00edzen\u00ed dodavatel\u016f<\/strong><\/p>\n\n\n\n

Bez toho se \u017e\u00e1dn\u00e1 digit\u00e1ln\u00ed transformace ned\u00e1 ud\u011blat. Jasn\u00e1 specifikace scope, \u0159\u00edzen\u00ed zm\u011bn a \u0159\u00edzen\u00ed term\u00edn\u016f, t\u00fddenn\u00ed reporting. D\u016fsledn\u00ed projek\u0165\u00e1ci. \u010casto je \u0159e\u0161eno prost\u0159ednictv\u00edm projektov\u00e9 kancel\u00e1\u0159e, ale ka\u017ed\u00fd \u0161\u00e9f digit\u00e1ln\u00ed transformace to bude m\u00edt na z\u0159eteli, proto\u017ee v\u00ed, \u017ee tohle je naprosto kl\u00ed\u010dov\u00e9. Pozor na \u010dast\u00fd ne\u0161var, \u017ee \u0161\u00e9f digit\u00e1ln\u00ed transformace je jen na povrchu \u201cdeleguje\u201d celou z\u00e1le\u017eitost na projektovou kancel\u00e1\u0159 a projektov\u00e9 managery a t\u00edm se zbav\u00ed odpov\u011bdnosti.<\/p>\n\n\n\n

7) DX se ve firm\u011b t\u00fdk\u00e1 \u00fapln\u011b v\u0161ech<\/strong><\/p>\n\n\n\n

Krom obvykl\u00fdch podez\u0159el\u00fdch z IT mus\u00ed b\u00fdt do digit\u00e1ln\u00ed transformace zapojen i business. DX nen\u00ed jen IT show! Nepodcenit PRAVIDELNOU komunikaci do cel\u00e9 firmy. V digit\u00e1ln\u00ed transformaci jsou obvykle dv\u011b velk\u00e1 rizika a) nejasn\u00e9 zad\u00e1n\u00ed<\/strong> (bu\u010f nejasn\u00e1 vize a nebo si nikdo ned\u00e1 pr\u00e1ci po\u0159\u00e1dn\u011b p\u0159e\u010d\u00edst detailn\u00ed business specifikaci) a b)  \u0161patn\u00e1 koordinace a tok informac\u00ed nap\u0159\u00ed\u010d firmou<\/strong>. D\u016fsledn\u011b \u0159\u00eddit a koordinovat a hlavn\u011b celou transformaci na vnitrofiremn\u00ed \u00farovni, vlastnit to nesm\u00ed dodavatel\u00e9. Najd\u011bte ve firm\u011b jednu osobu s vrcholovou zodpov\u011bdnost\u00ed za digit\u00e1ln\u00ed transformaci. Pokud se n\u011bco zadrhlo hned eskalovat a \u0159e\u0161it. Kl\u00ed\u010dovou komponentou je komunikace s veden\u00edm, ale i mraven\u010d\u00ed pr\u00e1ce nap\u0159\u00ed\u010d t\u00fdmy.<\/p>\n\n\n\n

P\u0159eji V\u00e1m a\u0165 va\u0161e DX vzkv\u00e9t\u00e1 a p\u0159inese mnoho ovoce a radosti.<\/strong><\/p>\n\n\n\n

Autor: Alex Karo<\/p>\n","protected":false},"excerpt":{"rendered":"

Digit\u00e1ln\u00ed transformace (DX) je dnes t\u00e9ma pro \u00fapln\u011b slovy \u00daPLN\u011a ka\u017edou firmu. <\/p>\n","protected":false},"author":3,"featured_media":296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"yoast_head":"\nSedm krok\u016f digit\u00e1ln\u00ed transformace - Magnetic Ideas - Pom\u00e1h\u00e1me klient\u016fm r\u016fst<\/title>\n<meta name=\"description\" content=\"Jsme mal\u00fd t\u00fdm zku\u0161en\u00fdch lid\u00ed, pro klienty tvo\u0159\u00edme strategie, zvy\u0161ujeme prodeje, transformujeme, digitalizujeme, rozv\u00edj\u00edme mana\u017eery a energetizujeme t\u00fdmy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/magneticideas.cz\/en\/sedm-kroku-bez-kterych-se-vase-digitalni-transformace-dx-opravdu-neobejde\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sedm krok\u016f digit\u00e1ln\u00ed transformace - 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